CASE STUDY

CLUB 21 Singapore Efficiency with Scale

Ecommerce

Challenge

  • Increase web searches, search volume, transactions & Revenue
  • Reducing the overall cost by channeling the budget to most relevant and potential digital mediums.

Solution

  • Restructure the Search, Social & Display account from old school model to scalable version.
  • Apply “brilliant basics” framework including granular structure & maximum relevance.
  • Customized remarketing setup with Tailored ad messaging.

Results

  • Search Revenue increased by 3,512% and ROAS by 8,515% (from 0.035 to 3.01 times).
  • CPA decreased by 86% and CPC by 47% (from $1.1 to $
  • Paid Social Revenue increased by 31% and ROAS by 18%.