CASE STUDY

Schneider Electric Indonesia

www.schneiderelectric.com

Ecommerce

Target

  • 1,000 Completed Forms @ an CPL of USD 45.
  • Generating 1.5 Mil Euros pipeline and 500 K Euros won.
  • Increase Subscription to newsletter and Download Whitepaper.
  • Maximizing performance campaign potential via Social, Search and Display

Learning

  • Not much intends on Search due to the nature of service and industry.
  • Relying on upper funnel channels to acquire more leads at the same time to push awareness via social & display
  • Massively reaching out to potential users via Facebook with the interest targeting and making full use of Custom audience + lookalike.

Results

  • Delivered 1,195 form submissions @ 3X lesser cost per form submission
  • Facebook lead ad contributed ~86% of the leads with 42% approval rate.
  • Customer match and look a like of customer match targeting performed the best @ USD 3 and USD 11.8 Cost per form respectively.