CASE STUDY

APC Taiwan

www.apc.com

Ecommerce

Objective

  • Launch APC UPS in Taiwan market followed by online sales.

Challenge

  • Strong presence of competitors in the digital atmosphere, difficulty in introducing UPS products.
  • Non eCommerce website for selling UPS online

Solutions

  • Combination of self serving and affiliate partners.
  • Use of scenario based ads for a targeted set of audience.
  • Multi touch point funnel strategy to link awareness with acquisition